Discover
I researched user needs, campaign flows, and content update requirements to manage weekly scholarship highlights effectively.
- Studied the audience: students, universities, and construction industry professionals.
- Analyzed past website engagement to identify areas for improvement in content discoverability and highlight visibility.
- Reviewed campaign timing and social media integration to ensure consistent promotion of scholarship winners.
Key Insight: Frequent updates and campaign promotions required a system that balanced rapid content changes with clear, engaging UX for both website and social media.
Define
I established content and UX workflows to manage weekly scholarship highlights and maximize engagement.
- Defined a content update strategy for weekly scholarship winner features.
- Designed information hierarchy and navigation for fast access to student profiles, application info, and award details.
- Coordinated with social media campaigns to align messaging and timing.
Develop
Designed and implemented updates to the website, including mobile-friendly layouts, landing pages, and analytics tracking.
- Created high-fidelity layouts in Adobe XD for award winner features and landing pages.
- Implemented updates in OpenWater, ensuring seamless publishing of new scholarship profiles.
- Monitored engagement using Google Analytics and iterated on UX to improve visibility and user interaction.
- Coordinated with universities and internal teams to schedule content updates and campaigns efficiently.
Deliver
Delivered a mobile-friendly, user-focused site that effectively highlighted scholarship winners, supported campaigns, and doubled engagement year over year.
- Launched updated website features for student profiles and award highlights.
- Provided ongoing content updates, campaign integration, and analytics tracking.
- Delivered a streamlined workflow for weekly updates, social promotion, and engagement measurement.