Discover
I assessed Sporcle's digital brand and the environments where live trivia took place to identify visibility and readability needs.
- Reviewed Sporcle's existing digital brand to understand tone, personality, and visual guardrails.
- Studied real bar and pub environments, focusing on low light, busy tabletops, and quick-glance interactions.
- Evaluated how materials would be viewed — on tables, across the room, or held in hand — to understand real-world use.
Key Insight: The core brand color performed well, but printed materials needed enhanced contrast and clarity to remain readable in dim bar environments.
Define
I identified the core challenge and established the design criteria needed to extend Sporcle's brand into physical spaces.
- The challenge: extend Sporcle's familiar digital identity into physical spaces while ensuring readability, visibility, and brand cohesion.
- Identified opportunities to create a flexible system that works across various formats — from small coasters to large banners.
- Established design criteria: high contrast, bold typography, simple iconography, and layouts optimized for quick scanning.
Develop
I explored visual directions, tested variations, and refined designs to ensure they worked in low-light, real-world settings.
- Explored visual directions that balanced Sporcle's playful trivia tone with real-world practicality.
- Created layout variations for multiple sizes and use cases (tabletop, wall-mounted, handheld).
- Adjusted color and type treatments for low-light environments, testing visibility and readability.
- Collaborated with team stakeholders to refine messaging hierarchy and adapt brand elements without losing recognition.
Deliver
I delivered a complete promotional ecosystem designed to bring Sporcle Live to life.
The finalized full promotional package included:
- Coasters
- Letter-sized flyers
- Tri-fold table tents
- Promotional inserts
- Vinyl banners
- Design system documentation
- Design handoff and launch support
I developed print-ready files and digital assets optimized for multiple vendors and formats. Finally, I created guidelines to ensure consistent application of the extended brand across future materials.
